About

Although Adams Outdoor Advertising had been providing Public Service Announcements for years, we decided we wanted to do more to help local nonprofits. As a result, we founded the Adams Collaborate in 2016. This program creates year-long professional outdoor advertising campaigns for free for chosen nonprofits.

After selecting nonprofits from a large pool of applicants, the Adams team schedules meeting with these organizations to tour their facility, brainstorm campaign ideas and configure designs that best showcase their mission, branding and overarching goal. Each nonprofit receives $250,000 worth of advertising including six posters (12’ x 24’) and two bulletins (14’ x 48’) that rotate within the Madison or Kenosha/Racine market for one full year. They also have the potential (on a space-available basis) to receive advertising space on Adams’ five digital boards throughout the Madison area or seven digital boards throughout the Kenosha/Racine area for events pertaining to their organization. All ad space, staff time for creation, design, development and meetings, are provided at no cost to the nonprofit.

During the past 8 years, Adams has developed campaigns for 44 non-profits such as The Center for Black Excellence, Dear Diary, NAMI, LIFT WI, Literacy Network, The Tim Mahone Fund, Sustain Dane, Free Bikes 4 Kidz, Madison Parks Foundation, Logan’s Heart & Smiles, Gio’s Garden, Gilda’s Club, Professional Fire Fighters of WI Charitable Foundation, Olbrich Gardens, Second Harvest Food Bank, Underdog Pet Rescue, and DAIS, Women and Children’s Horizons, WYSO.